Summers & Co.
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STE. MICHELLE WINE ESTATES

Ste. Michelle Wine Estates is a collection of distinctive wine estates, each allowed to explore to the fullest extent the unique growing conditions and individual winemaking practices that give the wines from these estates their extraordinary character.

Visit: smwe.com

OVERVIEW

OVERVIEW

St. Michelle Wine Estates is expanding their target demographic in an effort to appeal to a new generation of wine drinkers. Focusing on four core brands; Columbia Crest, Intrinsic, Motto & 14 Hands, St. Michelle approached us to help build their social presence amongst their millennial audience by creating a library of authentic images that would resonate on Instagram.

Our lifestyle approach to photography combined with social strategy increased their average post reach by over 141% and engagement increased on average by over 184%.

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TEAM

TEAM

Art Direction & Styling : Jillian Summers

Photography: Ryan Hunter