GUITAR CENTER PRESENTS: INTERNATIONAL HAND DRUM MONTH
International Hand Drum Month is a global celebration of the art of hand percussion encouraging everyone to create their own drum circle whether it be on the road or by a camp fire. It’s a celebration of music and people coming together to enjoy the camaraderie of hand percussion.
Using aspirational lifestyle photography we encouraged our audience to grab their friends and take their own journey focussing on the mobility of hand drums while highlighting the ability of music to bring people together.
Art Director | Designer | Producer
Campaign was executed via national print distribution, online and in stores to drive and increase awareness and promote local sponsored events.