Summers & Co.
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HOLIDAY WISHBOOK

Guitar Center's 2009 Holiday Wishbook 

Art Director for photoshoot and lead designer for Guitar Center’s Holiday Wishbook. Our goal with this piece was to soften our idenity and reach out to potential customers outside our typical demographic. It was important that we create a less intimidating atmosphere and connect with the shopper who may only visit our store a few times a year to purchase holiday gifts.